11/06/2025
The Sims Influencer Marketing Strategy: How creators have maintained the franchise’s relevance for 25 years
With 2025 marking The Sims’ 25th anniversary, discover how The Sims leverages influencers to maintain cultural relevance and keep the franchise entertaining for over 2 decades. In this blog, we explore the key methods the brand has used to continuously increase their impact on new and existing audiences.
29/05/2025
Inside the Call her Daddy empire: How Alex Cooper became a media powerhouse
From humble beginnings to media domination - Alex Cooper's Call Her Daddy empire is rewriting the role of influencers in media. What began as a raw podcast now thrives as a multi-million dollar venture. How did she do it? This blog explores the meteoric rise of Alex Cooper from influencer to multi-media mogul.
30/04/2025
6 Influencer Activations that stole the show at Coachella 2025
Coachella 2025 brought the heat - and the brands brought the content. From tech takeovers to TikTok ready installations, discover the influencer activations that dominated feeds, drove engagement, and redefined this year’s festival experience.